Explore marketing, the art economy, and the future of NFT's with Christie's Americas SVP, Head of Marketing Neda Whitney.

Speaker Name: Neda Whitney

Position: Christie's SVP, Head of Marketing - Americas

Neda Whitney is SVP, Head of Marketing for Christie's, a world leading art and luxury business renowned for its expert live and online auctions. An industry leader in digital innovation, Christie’s recently sold Beeple's Everydays, the first NFT offered by a major auction house, for $69M.

Neda has over 20 years experience helping high profile clients elevate their brands through engaging marketing campaigns, ground-breaking digital experiences and transformative events. Prior to Christie's, Neda was SVP and Managing Director at R/GA, responsible for an impressive portfolio of clients, including Verizon, L’Oréal, Tiffany & Co, Unilever, Uber, Converse, Amazon and ESPN.

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FOCUS AREAS

• The future of NFTs

• Redefining the art economy

• Marketing strategies

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