Explore product development strategies and consumer branding with former Allbirds Chief Product Officer Susi Proudman.

Speaker Name: Susi Proudman

Position: Former Allbirds Chief Product Officer

Susi Proudman previously served as Chief Product Officer at Allbirds, where she had organizational accountability for Product Strategy, Merchandising, Design, Innovation, and Sustainability in a rapid growth, unicorn ($1.9 billion valuation) startup. She developed the Product Strategy that drove triple-digit growth through global expansion, took the brand from just 4 to 10 footwear models, and successfully launched apparel and accessories.

Susi is an accomplished Product and Brand Executive with deep end to end experience, who has worked with prominent brands like Lululemon and Nike. She recently founded her own practice, Rose & William Consulting LLC.

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FOCUS AREAS

• Product development

• Go-to-market strategies

• Direct to consumer brands

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