Build your business acumen
Develop 8 business skills through sophisticated projects. Learn from top business leaders, expand your network and skill up. Next cohorts start on September 28.
Top employers cover tuition
Transform from a passive consumer of business knowledge to an active business leader. Learn a proven approach for validating, prototyping, modeling, marketing, selling and presenting business concepts. Your capstone presentation will serve as a demonstration of your business acumen skills to leverage when you’re up for a promotion, interviewing for a job, or starting your own company.
Our Advantage
Engaging & interactive. No lectures
Expert knowledge from top business leaders
Designed for busy professionals
Our Curriculum
Learn the practical skills you need to succeed in a business career. Upon successful completion of the program, participants receive a verified certificate of participation.
MODULE 1
- Business models & metrics
- Competitor analysis
- Market sizing analysis
- The McKinsey style
- Accounting
- Financial statements
- Key financial metrics
- P&L models
- Valuation analysis
Marketing / Branding
- Branding frameworks + exercises
- Web site set-up + design fundamentals
- Early-stage marketing overview
- Paid marketing overview
MODULE 4
- The art of the approach
- Master the sales conversation
- Sales incentives
- Building sales teams
Pricing
- 3 main pricing methods
- Packaging
- Conjoint analysis
- Behavioral science of pricing
MODULE 6
- Influence in business
- Presentation strategies
- Storytelling for business
How It Works
The Intensive is a part-time program for busy professionals. At the workshops, you’ll participate in discussions and case studies, present your projects for feedback, and get questions answered. You will spend 6 to 10 hours total per week on the readings and projects, and 1.5 to 3 hours in weekend workshops. You can choose to come to one or both workshops each weekend.
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Pricing
Most companies will cover 100% of the cost. Grab our outreach template to use your company’s learning budget.
Opportunity
8-part syllabus
14 live video sessions
8 hands-on projects
1 capstone portfolio
Expert workshops via 3-mo education
Member-only online group
MOST POPULAR
Ambition
8-part syllabus
14 live video sessions
8 hands-on projects
1 capstone portfolio
Expert workshops via 6-mo education
Member-only online group
2 Private office hours
Meet The Curators
Paulina Karpis
Creator of Co-learning
Paulina is the cofounder of brunchwork and creator of the co-learning model of education. Read her popular Forbes piece on the future of business education.
Jon Levy
Behaviorist & NYT Bestselling Author
Jon is a behavioral scientist, superconnector, and author, best known for his work in the fields of influence and community/customer engagement. Jon is affiliated with C-Lab and specializes in applying research to transform the ways companies approach marketing, sales, consumer engagement, and product development. Jon founded The Influencers and brunchwork. Watch his TED Talk.
Past Speakers
Trevor Blackwell
Y Combinator cofounder
Alana Mayo
Outliers Society Head
of Production
Sallie Krawchek
Y Combinator cofounder
David Sacks
Craft Ventures founder
Scott Belsky
Adobe CPO
Mike Maples Jr
Floodgate Partner
Aaron Bay Schuck
Warner Bros Records CEO
Arlan Hamilton
Backstage Capital founder
Graham Stanton
Peloton cofounder
Andrew Yang
2020 Presidential Candidate