Learn from Disney Streaming Services Vice President of Product Marketing and Subscriber Engagement Andrea Cutright.
Speaker Name: Andrea Cutright
Position: Vice President of Product Marketing and Subscriber Engagement
Andrea Cutright is vice president of product marketing and subscriber engagement for Disney+ streaming service. She is responsible for marketing intelligence, consumer insights, and product marketing touchpoints.
Prior to Disney+, she cofounded DONECOMPANY, and has been leading customer research and growth marketing projects for various clients, including Samsung, Uber, ESPN, Healthline, and Booster Fuels. She was also cofounder and CEO of Foodily.com, acquired by IAC in 2015, where she also held executive-level positions supporting the acquisition and sale of start-ups.
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FOCUS AREAS
• User growth and engagement
• Consumer insights & marketing intelligence
• Product marketing touch points
• The future of streaming
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