FIRST TIMERS

SPECIAL GUESTS

Cliff Hopkins, Marketing Expert

THIS IS NOT A WEBINAR!

Tactical breakouts

Get real time feedback on your ideas

Meaningful connections

Curated introductions that meet your goals

Warm and welcoming

Guests bond during the breakouts

Join an interactive workshop with former Instagram CMO Cliff Hopkins and Oatly North America President Mike Messersmith.

Speaker Name: Cliff Hopkins

Position: Marketing Expert & Former Instagram CMO

Cliff Hopkins has been a marketing executive for over 20 years, with a track record of building strong global digital products and brands (Instagram, Google, PayPal, AOL). During his tenure as CMO for Instagram, he set the overall direction and strategy for the brand. Recognized by Business Insider as one of the top 50 most innovative CMOs in the world in 2017, Cliff and his team’s “Stories Are Everywhere” campaign was honored as one of Adweek’s 10 Best Ads that year.

A LGBTQ+ advocate and Tony nominated producer, Cliff's credits include: The Inheritance, Slave Play, Broadway Bounty Hunter, The Prom, and Moulin Rouge (investor).

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Speaker Name: Mike Messersmith

Position: Oatly North America President

Mike Messersmith is the North America President of OATLY, the Swedish company that pioneered the oat milk category back in the 90s and reinvented itself as a global vegan food and beverage brand.

Mike oversees all aspects of business and brand development in North America for OATLY. Previously, he held a variety of marketing and commercial roles at The Nature’s Bounty Co., Chobani, and PepsiCo.

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FOCUS AREAS

• Setting overall direction and strategy for a brand

• Create emotional connections to products

• Using research and analytics to inform the product roadmap and create effective marketing strategies

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In Partnership with General Assembly

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