Jackson Jeyanayagam, Clorox VP/GM, Direct-to-Consumer
Rand Fishkin, SparkToro Co-founder (previously founded Moz)
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Explore marketing with Clorox VP/GM, Direct-to-Consumer Jackson Jeyanayagam and SparkToro Co-founder Rand Fishkin (previously founded Moz)
Jackson Jeyanayagam is the VP and General Manager of Direct-to-Consumer at Clorox, the world-renowned CPG brand. Jackson is writing the playbook for what a DTC brand can look like inside a CPG giant.
A marketing veteran, Jackson was previously the CMO at Boxed. He also served as Head of Digital at Chipotle, where he was responsible for all digital efforts including mobile, social media, content strategy, CRM & loyalty, analytics and loyalty & e-commerce integration. Jackson was included on Forbes CMO Next 2018 list.
Rand Fishkin is the Co-founder and CEO of SparkToro, a software company that makes high quality market research and audience intelligence available to everyone - not just tech giants and those with huge budgets. He is the author of Lost and Founder and a frequent keynote speaker on marketing and entrepreneurship topics around the world.
Rand co-founded the SEO company Moz in 2004, where he served as CEO until 2014. Rand also grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30M annual visitors. He raised two rounds of funding, led three acquisitions, and a rebrand.
• Digital brand building
• Growth strategies, with a focus on SEO
• The future of DTC and CPG
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