Explore branding with Mekanism cofounder/CEO Jason Harris and Donuts CMO Mina Neuberg.
Speaker Name: Jason Harris
Position: Mekanism CEO
Jason Harris is the cofounder & CEO of the award-winning creative advertising agency Mekanism, cofounder of the Creative Alliance, and author of the national bestseller, The Soulful Art of Persuasion. Jason works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Clients include Peloton, Ben & Jerry's, Molson Coors, OkCupid and the United Nations.
Under his leadership, Mekanism was ranked by the Effie Index as a top 10 Most Effective Independent Agency in the United States. Mekanism has also been named to Ad Age's Agency A-list and twice to their Best Places to Work. Jason has been named in the Top 10 Most Influential Social Impact Leaders, the 4A's list of "100 People Who Make Advertising Great”, and most recently was named a Campaign US 40 Over 40 honoree for his noteworthy contributions to the advertising & marketing industry.
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Speaker Name: Mina Neuberg
Position: Donuts CMO
Mina Neuberg is the Chief Marketing Officer of Donuts, Inc which owns the world's largest portfolio of memorable and descriptive top-level domains under the TrueName™ brand. TrueName Domains offer unique domain extensions to drive traffic and improve brand identity. Mina also oversees the marketing for Name.com a website to buy everything to build your online presence. Mina has the behemoth challenge of trying to change consumer mindsets when it comes to domain names and the importance they have in building businesses identities online.
Mina is an expert in consumer understanding, brand strategy and data-driven storytelling. She has been successfully building and growing business ventures in the B2B and B2C space for over 20 years. Prior to TrueName, Mina was the Chief Marketing Officer at Wonderland Math, a live online math enrichment program. Mina has an MBA from The Anderson School at UCLA and a BA from UCLA. She resides in Los Angeles with her husband and 4 children.
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FOCUS AREAS
• Online brand strategy
• Storytelling for business
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