Explore building global brands with Crocs President Michelle Poole.

Speaker Name: Michelle Poole

Position: Crocs President

Michelle Poole became President, Crocs, Inc. in September 2020 and has oversight of the Americas, Asia and EMEA regions, as well as Product, Merchandising, and Marketing. Prior to this, she served as Crocs’ Executive Vice President, Chief Product and Merchandising Officer.

Michelle has more than 28 years of experience and proven success developing leading global fashion and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans where she had a range of marketing, merchandising and product management roles. Since 2018, Michelle has served on the board of Pact, a privately held apparel brand based in Boulder, CO.

Amid a global pandemic in 2020, Crocs delivered the strongest revenue in brand history by prioritizing authentic relationships and creating an emotional connection through product and marketing. Crocs remains focused on driving sustainable, profitable growth for years to come.

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FOCUS AREAS

• Building timeless brands

• Go-to market & marketing strategies

• Product development

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