MBA Marketing: 6 Best Programs

By: Ariel Smotrich

MBA Marketing: 6 Best Programs

6 Best MBA Marketing Programs:

1. Business Intensive 

2. Rutgers Digital Marketing Mini MBA 

3. Cornell Marketing Strategy 

4. Pepperdine Graziadio Business School 

5. Northwestern Kellogg School of Management MBA in Marketing 

6. University of Pennsylvania Wharton School of Business 

If you’re interested in advancing your marketing career, you’re probably looking into MBA marketing programs. Excellent idea! 

The right MBA marketing program can improve your marketing skills and network to excel in the field. In addition, there are plenty of MBA marketing specialization options, such as an MBA in digital marketing and an MBA in marketing management. 

Flexible MBA alternatives are also available if you want to improve your marketing skills and network with a shorter commitment.  

Therefore, it is essential to go over the different programs to pick the best one for you. Before applying, you need to understand how an MBA marketing program can boost your career prospects and salary. 

Here are six of the best MBA marketing programs currently available:  

6 Best MBA Marketing Programs: Details

Part-time MBA marketing programs

Part-time MBA marketing programs are an excellent choice for working professionals looking to improve their marketing skills and network. 

#1 MBA Marketing Program For Business Professionals and Entrepreneurs (Online):

Business Intensive

Business Intensive at a glance:

• Length: 7 Weeks

• Format: Online

• Cost: Starting at $1,499

The Business Intensive is a great business program for individuals looking to gain a wide range of skills in a short period. The course covers marketing in-depth, in addition to other business topics that are helpful for marketers. 

The 7-week course teaches 8 core business skills, including marketing, branding, sales, and web development.   

It also provides excellent networking opportunities. The course is full of hands-on projects, so you will:

• Develop and execute a marketing and sales plan

• Run a market sizing, revenue growth, and competitor analysis

• Develop and test a business strategy

• Pitch a business idea

• Conduct user interviews

• Analyze financial reports and models

• Build a no-code website

There are live weekly guest speakers. Past guest speakers include Andrew Yang, PayPal Founding COO David Sacks, Ellevest Cofounder and CEO Sallie Krawcheck, product gurus Jackie Bavaro and Gayle Laakman Mcdowell, and Peloton Cofounder Graham Stanton.

The Business Intensive is designed to teach marketing students to become active business leaders. The course was named by Forbes and as the best online business course

#2 MBA Marketing Program For Digital Marketing Specialization (Online): 

Rutgers Digital Marketing Mini MBA  

Rutgers Digital Marketing Mini MBA in digital marketing at a glance:

• Length: 12 Weeks

• Format: Online 

• Cost: Starting at $3495

Rutgers University Business School offers a variety of different mini MBA programs. Students looking to switch careers or a refresher course can take their online MBA in digital marketing program. Digital marketing is a rapidly advancing field, and the Rutgers program helps students understand current practices. Rutgers online MBA in digital marketing covers search engine marketing, social media marketing, smart marketing technologies, and content marketing. The program also teaches how to find exciting marketing opportunities and how to define digital marketing campaign success. 

#3 MBA Marketing Program For Marketing Managers and Entrepreneurs (Online): 

Cornell’s Marketing Strategy Program

Cornell’s Marketing Strategy Program at a glance:

• Length: 3 Months

• Format: Online

• Cost: $3,600

Cornell’s online marketing strategy program is an MBA-level marketing course. 

The online MBA in marketing alternative has six two-week courses. Topics include marketing strategy, market research, analysis, creating and communicating brand value, introduction to new products, distribution, and international marketing. 

Students learn how high-performing business leaders make decisions regarding their product, brand, services, customers, and competition. In addition, they will be able to apply their new skills to enhance their company’s direction and product line. 

Full-time MBA marketing programs

MBA Marketing Classroom

Full-time programs are too long and too expensive, but if you insist: here are three of the most well-regarded traditional MBA marketing programs.

#4 MBA Marketing Program For Marketing Researchers and Product Developers (In Person):  

Pepperdine Graziadio Business School 

Pepperdine Graziadio Business School MBA marketing program at a glance: 

• Length: 1-Year 

• Format: In Person   

• Cost: $101,880

Pepperdine’s one-year MBA marketing program provides students with a comprehensive understanding of marketing strategy, development, and research. 

The MBA marketing coursework is accelerated and completed in three consecutive trimesters over 12 months.

Applicants are required to have an undergraduate degree in business and three years of relevant marketing work experience. If you’re interested in improving your marketing skills through an experience-driven curriculum in highly specialized areas such as market research, this program may be for you.   

#5 MBA Marketing Program For Specialization in Customer Behavior and Marketing Analytics (In Person): 

Northwestern Kellogg School of Management MBA in Marketing 

Northwestern Kellogg School of Management MBA marketing program at a glance:    

• Length: 1-Year 

• Format: In Person 

• Cost: $105,380  

Northwestern’s Kellogg School of Management’s MBA in marketing program is the US News top-ranked full-time MBA marketing program in the United States. The program specializes in teaching strategic frameworks to create market disruptions. Kellogg provides a variety of exciting class choices such as behavioral marketing science, critical thinking in digital and social media marketing, retail analytics and pricing, and technology in the age of analytics. 

Kellogg applicants don’t need an undergraduate degree in business. Instead, non-business majors must take four pre-enrollment courses before being accepted. Therefore, it is recommended that applicants have prior business experience. If you’re interested in driving sustainable growth for your company or a large corporation, this program might be the right fit. 

#6 MBA Marketing Program For Specialization in Marketing Management, Entertainment Marketing and Operations Management (In Person):  

University of Pennsylvania Wharton School of Business 

Wharton School of Business MBA Marketing program at a glance: 

• Length: 2-Years

• Format: In Person 

•  Cost: $190,000

University of Pennsylvania’s Wharton School of Business offers two MBA marketing specializations: marketing management and marketing, emphasizing operations management. The program is popular for students interested in general marketing management, management consulting, or media and entertainment careers. 

The program offers specialty and experimental courses such as visual marketing and experiments for business decision-making. The program is highly selective. Applicants must take the GRE or GMAT exam, and accepted students have an average of 5 years of work experience. The Wharton MBA in marketing is two years full-time, which may be too long to take away from your career.   

What is an MBA marketing program?

MBA marketing programs are built for business professionals with some work experience who are looking to move into managerial marketing roles or start their own company. MBA in marketing programs combine classes in the creative and analytical fields of marketing with business fundamentals courses such as management and finance. 

Students can expect to study various critical marketing topics, including marketing analytics, marketing research, product & brand management, branding, market sizing, competitor analysis, digital strategy, and advertising. There are also MBA in marketing specializations, such as an MBA in digital marketing. 

Due to the variety of choices available, you should pick the MBA in marketing program that best fits your desired career. For example, excellent fast-track MBA programs, such as the Business Intensive, provide marketing and other core business courses in a shorter amount of time. On the other hand, if you’re looking for a specific marketing specialization, choose an extended program like Wharton’s Marketing and Operations Management MBA

What does an MBA in marketing career entail?

Individuals with an MBA in marketing can work in various industries, such as consulting, technology, healthcare, financial services, media, and entertainment. 

The average MBA marketing salary in the United States is $103,000 per year, a significant increase in salary prospects than a bachelor’s degree, $45,514

Individuals thinking about an MBA in marketing career should also consider the intangible benefits of a degree program. The enhanced business network increases your career prospects by providing more job options. 

MBA Vs. master’s in marketing

If you’re looking to get a graduate business degree in marketing, you may be wondering about the differences between an MBA in marketing vs. a master’s in marketing. The main difference is that the degrees are tailored to fit students with different levels of work experience.

An MBA in marketing is recommended for students with at least 4-5 years of previous work experience. In comparison, a master’s in marketing is recommended for students who have 1-2 years of work experience. 

The average age of marketing master’s students is between 21-25, whereas the average for MBA marketing students is between 25 and 32.  

MBA Marketing students take a broader range of business courses in addition to marketing. However, most marketing master’s degrees focus solely on marketing classes, which causes the job opportunities to differ. For example, students with an MBA in marketing may seek employment as product managers, brand managers, and marketing managers. Comparatively, students who have a master’s in marketing find jobs as marketing analysts and marketing coordinators. 

What are the admissions requirements for an MBA in marketing?

Admission requirements for an MBA in marketing vary depending on the program. The significant advantage of a fast-track MBA in marketing is that they do not require students to take entrance exams such as the GMAT or any entrance courses and exams. If you’re interested in programs without GMAT, here are the: best affordable MBAs without a GMAT requirement.   

Before applying, make sure you fit the requirements and receive a solid return on your investment in terms of both time and money. Additionally, look at how well you will work with your future classmates. 

Is an MBA marketing program right for me? 

An MBA marketing program is an opportunity to expand your career opportunities in the marketing field. Students can use their MBA marketing degree to land a high-paying marketing job or start their own company. 

Various MBA marketing programs, both online and on-campus, are built to fit your interest, career goals, and budget.

The best option is often a fast-track MBA because they’re faster, less expensive, and provide the same high-quality information you would find at a traditional marketing MBA program. The Business Intensive provides students with the best MBA marketing skills and knowledge available on the market at an accelerated pace.

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